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Succcess
with Ebay
By Peter Yexley
Although I have been involved
in website marketing since 1996, I seemed to have ignored Ebay as a
revenue source, until 2003.
I've managed to generate a reasonable income from Ebay but it wasn't
without it highs and lows. You may already have a product that is perfectly
acceptable to sell on Ebay
and most things are. I didn't have
a product but in order to get a feel for it, I started emptying out
drawers and cupboards.
The thing that struck me the most was that everything that I placed,
sold and often for very, very good money. The most amazing thing was
that when I cleared out my bookshelf, some books sold for more than
the new price!

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The
time came when I felt very comfortable about Ebay and chose to
sell a product. I'm not going to reveal the product yet, not for
protective reasons but I really want you to focus on yours not
mine.
Success on Ebay is common and setting up is easy, in fact Ebay
has so much online help and support that I don't need to echo
them.
What I think is worth writing about are the top ten 'Do's and
Don'ts in successfully trading on Ebay.
One: Sell Good Products
properly.
Ebay could easily be the world's biggest online junk shop if all
people sold was their rubbish. If you intend to earn serious money
and became a success on Ebay then be professional. Place quality,
clear, bright photographs that clearly illustrate your product.
Think about time and energy in carefully packaging. Your risks
of breakage, lost items, negative feedback and non-payers are
greater with the more products you sell. Equally you pay a fee
for each product. Fortune is in your favour by selling one product
for ten times the cost of one smaller or inferior product. Ask
yourself this; would you rather sell one item for £100 or
one hundred items for £1?
Two: Don't Sell Rubbish
It might be clever writing fantastic advertisements and stealing
photographs off the internet of a new version of your item for
sale, but when it arrives at your buyers, your going to get the
feedback you rightly deserve!
Three: Develop Quality Listings
There is no question about quality listings bringing in more money.
Invest time in writing good copy; describe the item in absolute
detail and ensure your layout is pleasing to the eye.,
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Four: Strive for top quality
feedback
The Ebay feedback system is a stroke of genius, firstly it tells of
previous buyers' experiences and in order to gain good positive feedback,
you have to provide good quality service. It isn't unusual for someone
new to Ebay to leave negative feedback
Five: Provide Exceptional Customer Service
Apart from the feedback reason, customer service is the all-important
bit that brings in repeat business. Whether you are buying items to
sell specifically for Ebay or using Ebay as another marketing arm for
your business, don't fail your customers.
Six: Dedicate time and Commitment
Treat your Ebay enterprise as a professional business, dedicate time
and commit yourself to studying the marketplace. Compare 'Buy It Now'
deals with proper bids and monitor results.
Answer potential buyers questions promptly. Be polite, and most of all
be honest. Don't judge and individual's intelligence by the manner in
which he or she writes. The World Wide Web is a small place and your
next buyer could easily be from another part of the world.
Seven: Do Unto Others as You Would Be Done By ..
Ethics are important to me and I believe that what goes around, comes
around. Sharp practice, buying from a competitor just to leave negative
will come back and bite you. So will sending goods not as described.
Eight: Don't skimp on protective packaging.
Bubble wrap and padded envelopes are relatively cheap; they do a good
job on protecting your products and save you a lot of money by not replacing
damaged goods and receiving tat dreaded negative feedback.
Nine: Avoid excessive postage fees.
We've all seen them, a product for one penny and £25 postage.
Okay it saves paying Ebay commission, but your reign will be short.
It is fee evasion and another disgruntled Ebay member will report you.
Be fair, Ebay have provided a vehicle from which you can earn serious
money .. don't rip them off.
Ten: Look at opening an Ebay store.
It only costs a fraction of the normal price to list items and they
remain for thirty days and will be auto renewed.
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SuccessWeb
is operated by
Peter Yexley UK Website Marketing Professional.
Peter
Yexley
WebWide Corporation Limited
The Granary, Redwell Wood
Farm, Ridge, Hertfordshire. EN6 3NA
mail@ukhq.com
Tel: 01707 646457
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