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Advertising and marketing online can be as cheap or as expensive as you make it. There are low cost promotion campaigns that are as effective as very expensive campaigns. It's all about getting found on the internet and there are many ways of achieving this. Take a look at The Word Is for a good idea of some areas available. Think about a wheel. Your website is the hub and you need to develop spokes into it. Search engine submissions are probably your first spoke. Included in search engine submissions, we have Pay Per Click. When you look at Google's search results, you'll see two types, organic and PPC or sponsored links. Organic results are generated through normal search engine submissions and website optimisation. (optimization).
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